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Retail

Sporting Goods Retail Chain

A 90-Store Retail Chain Handled 4x Peak Call Volume Without a Single Extra Hire

A 90-Store Retail Chain Handled 4x Peak Call Volume Without a Single Extra Hire
4xPeak Volume Handled
68%Lower Call Abandonment
26%CSAT Improvement
0Extra Hires Needed

Sporting Goods Retail Chain

A leading Australian sporting goods chain with 90 stores and a fast-growing online business. Their contact centre handles everything from order enquiries to click-and-collect coordination — with call volumes that triple or quadruple during sale events.

Retail
90 stores, 4,500+ staff
Brisbane, Australia

The Challenge

What they faced before Talkwisely

45% Abandonment During Sales Events

Sale events pushed call volumes 4x above normal. Wait times exceeded 25 minutes and nearly half of all callers abandoned before reaching anyone.

No Real-Time Visibility

Supervisors had no live view of queue depths, wait times, or agent availability. Problems were identified hours after they started, when damage was already done.

Inconsistent Experience Across 90 Stores

Each store ran its own phone setup with different IVR menus and routing. Customers calling about an online order faced a different experience every time.

No Data for Staffing Decisions

Workforce planning was based on gut feel and last year's headcount. Without call analytics, the team was always either overstaffed or overwhelmed.

The Talkwisely Solution

How we helped them achieve their goals

Centralised Call Queues

A single Talkwisely queue handles all inbound calls across the contact centre, with live wait-time announcements keeping customers informed and reducing hang-ups.

Real-Time Supervisor Dashboard

Live wallboards show queue depth, average wait time, agent availability, and CSAT scores in real time — enabling instant reallocation of agents when queues spike.

Unified IVR Across All Stores

One centralised IVR with consistent menus, hold messages, and routing rules across all 90 store lines — managed from a single dashboard, updated in minutes not weeks.

AI Call Analytics for Staffing

Talkwisely's analytics identify peak call windows, call duration trends, and team performance benchmarks — giving the workforce planning team data to schedule accurately.

Features Used

Call QueuesReal-Time DashboardCentralised IVRAI Call AnalyticsAgent Performance ReportingContact Management

The Results

Measurable outcomes that speak for themselves

4x

Peak Volume Handled Smoothly

+300% capacityno extra staff
68%

Drop in Call Abandonment

45% → 14%during sale events
26%

CSAT Improvement

+26%vs. previous season
35%

Better Staffing Accuracy

+35%from AI analytics
“Last Black Friday was the first time in four years we didn't go into crisis mode. Our supervisors had a live view of every queue and we could shift agents in real time. We handled four times the volume we used to struggle with — and our CSAT actually went up.”
MW

Marcus W.

Head of Customer Operations, Retail Chain

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